September the 3rd, 2012 marked the launch of the inaugural Beautiful Lengths program (www.beautifullengths.com.au); the first of its kind in Australia to inspire women to grow, cut and donate their hair to be turned into real-hair wigs for women undergoing cancer treatment.
A recent study by Pantene revealed that 90% of Australian women would be prepared to cut and donate their hair to help a friend with cancer and is now calling on women across the country to get involved and pledge their ponytails.
In partnership with the charity Look Good...Feel Better - a free national community service program dedicated to teaching cancer patients techniques to help restore their appearance during chemotherapy and radiotherapy - Pantene will fund the creation of real-hair wigs by helping women grow beautiful hair to donate to the program. These wigs will be distributed across Australia at no cost to cancer patients.
Many people are aware of the physical and emotional devastation caused by the disease, and over half of Australian women will either be affected by cancer themselves or have a female friend or family member who is affected by cancer.
Actress Naomi Watts is joining forces with fellow Pantene ambassadors, beauty expert, Zoë Foster, and leading hairstylist, Barney Martin, to encourage women across the country to skip a trim and grow their hair longer and stronger before donating their ponytails to Beautiful Lengths during National Donate Your Hair Week in November.
Mary Ann Azer, External Relations Director for P&G Australia said: “As a worldwide leader in haircare products, Pantene is committed to giving back to the community. The beauty of the Pantene Beautiful Lengths campaign is that it provides a way to make an enormous, real difference to the lives of women undergoing cancer treatment in Australia. By donating your hair to Beautiful Lengths or by simply helping to raise awareness of the program, you will be supporting women who have lost their hair through cancer.”
Join Pantene Beautiful Lengths and help support women battling cancer by growing your hair longer and stronger to donate. To us it’s hair, but to women with cancer, it’s hope.
Even if you cannot pledge your ponytail, hope you share this post around.