A morning with Alonso, Massa & a life-size Lego Formula One Ferrari

This is a sponsored post for Digital Parents Collective

Yeah, you could say that's a morning well spent......

Last Thursday, the 14th March, Mr3P and I attended the Shell media event which saw Formula One Champions Fernando Alonso & Felipe Massa unveil the world's first, life-size Scuderia Ferrrari Formula 1 car model built by Lego.

The life size LEGO Formula One car is made up of over 200,000 pieces of regular Lego...no special pieces were made for the construction, which means you could make this at home...all you need is 200,000 pieces of Lego, 800+ hours to spare and a couple of F1 drivers to sit atop. 

I think this would look very nice in our lounge room.

or...........maybe these would be a little more practical.

These are some of the newest collectibles from Shell & LEGO that were introduced on the day.

There are six limited edition Ferrari model LEGO cars with pull-back motors. These cars have the smallest pull-back motor ever produced by the LEGO group. They are capable of performing over 300 pulls, propelling the 30g vehicle up to 2 metres! the pickles will certainly be putting that to the test!

 Alonso and Massa looked like they were having fun playing with the new LEGO cars and even raced with some young fans who attended the event.

The cars are based on some of the most iconic vehicles in Ferrari's motoring history:

  • The Ferrari 150° Italia
  • The Ferrari 250 GT Berlinetta passo corto
  • The Ferrari F40
  • The Ferrari FXX
  • The Ferrari 458 Italia
  • and a Scuderia Ferrari Truck

 Shell and LEGO worked on the development of the mini motor for over 18 months, which isn't surprising given the fact that Shell invests approximately 21,000 hours a year on research & development in it's technical partnership with Ferrari. They don't do things by halves. Good on em!

 From Monday, 18th March you will be able to purchase these exclusive Ferrari model LEGO cars at Shell Coles Express sites across Australia for $8 or $6 with a $40 purchase of 
Shell V-Power.

There will be a new model available every week, for six weeks.

Mr3P managed to talk his way into the life-size LEGO Ferrari. He's making his brmmm, brmmm face in this picture. 

 And guess what? 

Thanks to Shell & LEGO, I have 2 FULL SETS to giveaway!!


 The international media went nuts about it....but only my 3pickles readers are in the running for a chance to win one of the 2 sets. 

All you have to do to enter is email me at threepickles@optusnet.com.au and tell me,
if you could build anything you wanted with LEGO, what would it be and why?
The 2 most creative and entertaining stories (chosen by me) will win a set.
Sorry, but only Australian residents can enter.

Entries will close at midnight, Melbourne time on April 1st.
I will announce the winners on April 2nd, here on the blog.

 So get cracking and good luck!

PS: Stay tuned in the day or so where you'll see these little cars in action (thanks to the pickles and their brilliant LEGO skills)  and some footage I shot on the day of the event. (video here)


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